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HO25 NIKE RUNNING
DNA RECAP EMEA NIKE PARTNER MARKETING
Shox are the ultimate disruptor, made for some, not all. Provocative, Distinct, Unwavering. They don’t blend in.
In HO25 we’ve CUT THROUGH THE CHAOS with the Objective of:
Driving scale and cultural relevance for Shox through the voices of youth by obsessing their craft, channeling the power of ambition and amplifying bold style, attitude & self expression.
NPM SCALE
![HO25_SHOX_VISUAL_CENTER_VC_COMPRESSED [Recovered].png](https://static.wixstatic.com/media/f8858a_07946ff6493a472bbe36ec683bd52556~mv2.png/v1/crop/x_686,y_0,w_5981,h_4500/fill/w_619,h_466,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/HO25_SHOX_VISUAL_CENTER_VC_COMPRESSED%20%5BRecovered%5D.png)
GERMANY
UK
ASOS
Office
JD
FRANCE
Snipes
Courir
JD
Foot Locker
ITALY/SPAIN
Foot Locker
AW Lab
Zalando
GERMANY
Snipes
Zalando
About You
PARTNER
Zalando
Sniples
FL
JD
Courir
ASOS
AW Lab
Office
AboutYou
TOTAL
134.4k
BOOKINGS
148k
249.7k
182.8k
68.6k
39k
36.4k
12.5k
10k
893,9k
Digital
DOORS
352
400
500
300
Digital
260
10
Digital
1,822
APPROACH
ACCOUNT POSITIONING
SHOX AT SCALE
Own the Marketplace
Retail, Digital, Media
LEAD PROTAGONISTS
COMMUNITIES
Connect with Communities in third spaces - IRL & Digital, Curated by local lead protagonist
SHOX AT SCALE
Style & Self expression led editorial content via social, digital partners' channels , OOH & talent
X
X
X
NPM HERO KPI's
XX
REACH
XX
ENGAGEMENT
XX
IMPRESSIONS
XX
CLIPPINGS
ACCOUNT HIGHLIGHTS
AUDACIOUS EXPRESSION
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BEYOND GRAVITY
FUTURE NOSTALGIA
TRANSCEND THE GAME
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LEARNINGS
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THANK YOU
KEEP IT TIGHT 2025 - NIKERUNDOWN.COM
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